Asking for testimonials can be a great way to build trust and credibility for your business. However, getting the most effective and persuasive testimonials can be a bit tricky. In this blog post, we'll provide you with some helpful tips for conducting testimonial interviews, as well as a one-page reference sheet to help guide you through the process.
Tips for Conducting Testimonial Interviews
Start with open-ended questions - Begin your testimonial interview with questions that allow the person to share their thoughts and experiences in their own words. Open-ended questions are a great way to get them to elaborate on their thoughts and give you more details to work with.
Ask for specific examples - When people give general feedback, it can be hard to use it in a testimonial. Ask for specific examples of how your product or service helped them, and how it solved a problem they had.
Focus on outcomes - The best testimonials talk about the positive outcomes that the person experienced as a result of using your product or service. Ask questions that get them to describe these outcomes in detail, such as increased sales, improved productivity, or better health.
Encourage honesty - It's important to get honest feedback, even if it's not all positive. Encourage your interviewee to be honest about their experiences, and be prepared to address any negative feedback they provide.
Use video when possible - Video testimonials are often more powerful than written ones, as they allow the viewer to see and hear the person's emotions and enthusiasm. Consider recording your interviews on video whenever possible.
One-Page Reference Sheet for Testimonial Interviews To help guide you through the testimonial interview process, we've created a one-page reference sheet that you can use as a checklist during your interviews. Feel free to download it for use on your projects!
By following these tips and using our one-page reference sheet, you can conduct effective testimonial interviews that will help build trust and credibility for your business.