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Video Project Stages Explained

Here is the process we use at DC Brandon Films to create commercial videos that connect with audiences.

Discovery & Consultation

Your Story Starts with Purpose
 

At DC Brandon Films, everything begins with a conversation. Our Discovery Phase is about more than just logistics—it’s about uncovering the emotional truth behind your brand. Who are you really trying to reach? What challenge are they facing? And how does your product or service solve that?
 

To show you how this works, imagine an Edmonton-area golf course—we’ll call it Ridgeway Pines. They were struggling to attract younger players and weekday bookings. Most of their messaging focused on course features and pricing. But through our discovery session, we reframed their story.
 

Their audience wasn’t just golfers—it was busy professionals looking for a quick escape from the city. We helped identify that what Ridgeway Pines truly offered wasn’t just golf. It was peace. Time. Stillness.
 

That’s the power of Discovery. It’s where clarity begins—and where great stories are born.

Pre-Production Planning

Strategic Planning with a Cinematic Lens
 

Once we’ve found the emotional hook, we begin shaping it into a strategic plan. In pre-production, our team handles everything—scriptwriting, storyboarding, location planning, casting, and scheduling—all while keeping your audience’s emotional journey front and center.
 

Let’s go back to our fictional client, Ridgeway Pines. We crafted a concept around a young dad slipping in nine holes at sunrise before work. It wasn’t about scorecards or swing technique—it was about clearing your head before the day begins.
 

From scripting voiceover lines like “Find your quiet place, just outside the city” to planning drone shots of mist rolling over the fairways, every detail was designed to tell that story.
 

This phase ensures we don’t just shoot beautiful footage—we shoot with intention.

Production

Filming with Heart and Precision
 

With the plan in place, production begins. This is where we bring the story to life—on location or in studio—with cinematic visuals, authentic performances, and the best equipment in the business.
 

For our imagined Ridgeway Pines commercial, we started filming before dawn. A warm sunrise cast golden light over the greens. Our actor—alone on the first tee—took a deep breath before his swing. Each frame was designed to evoke a feeling: calm, clarity, and freedom.
 

Using our Blackmagic 6K Cinema Camera, Zeiss cinema lenses, DJI stabilizer, lighting package, and if needed, drone, we captured every detail in stunning quality. And throughout the day, our crew worked in sync to stay true to the story.
 

Production at DC Brandon Films isn’t about flashy visuals—it’s about creating images that connect.

Post-Production and Delivery

Refining the Story for Maximum Impact

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The editing room is where everything comes together. Our team cuts with precision, adding music, voiceovers, on-screen text, and color grading to amplify your story’s emotional impact.

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For Ridgeway Pines’ fictional ad, we built a 60-second spot that flowed like a morning meditation. Soft piano music underscored a calm voiceover:

“Before the emails. Before the traffic. There’s a place where you can breathe.”

We delivered multiple versions—one for YouTube, one for Instagram, and a vertical cut for mobile ads. Each one was optimized for its platform and ready for immediate use.

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This is more than just editing. It’s about crafting a message that lingers long after the screen fades to black.

Ready to Tell Your Story?

Let’s create a video that doesn’t just look great—but means something. Whether you’re launching a product, attracting new customers, or elevating your brand image, it all starts with a clear, compelling story.

 

Get a quote today using our contact form and let’s start crafting a video that truly resonates with your audience.

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