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Top 5 Ways to Use Video Content for Your Business

  • Writer: DC Brandon
    DC Brandon
  • May 26
  • 2 min read


1. Social Media Shorts (Reels, TikToks, YouTube Shorts)

Short-form vertical video is dominating attention spans. Quick, engaging clips are now the front line of brand awareness. From behind-the-scenes moments to fast-paced product features or quick tips, these videos allow you to show personality and value in under 30 seconds.

Tips:

  • Use subtitles—85% of social videos are watched without sound

  • Lean into trends without losing your brand voice

  • Make it personal and real—polished isn't always best here


2. Homepage & Website Videos

Your website is often the first impression—and a homepage video makes it unforgettable. A 60-90 second brand story or welcome video can instantly communicate what you do, how you help, and why you’re different.

Whether you’re a startup or an established company, a professional videographer can craft a cinematic intro that builds trust in seconds.

Pro Tip: Pair it with your About page to double impact.


3. Video Testimonials

Text testimonials are nice. Video testimonials convert. A short 30–60 second video of a real client, authentically explaining how your service helped them, adds social proof you can’t fake.

It’s one of the easiest ways to close trust gaps with new customers—and it works across industries.

Use them on:

  • Landing pages

  • Social proof sections

  • Paid ads

  • LinkedIn


4. Email Marketing Video Clips

Email still works—but adding video can boost click-through rates by up to 300%. Whether it’s a personal thank-you, a new product demo, or a seasonal promo, embedding short videos in email gives your message more life.

You don’t need a huge budget—just thoughtful, direct-to-camera messaging paired with clean visuals.

Bonus Tip: Add “(video)” in your subject line—it improves open rates.


5. Paid Ads That Don’t Feel Like Ads

In 2025, the best ads don’t look like ads.Instead of flashy hard-sells, brands are winning with ads that tell a story, spark emotion, or teach something valuable. The goal? Make people feel something before asking for anything.


Whether you’re running Facebook Ads, YouTube pre-roll, or Instagram campaigns, professionally produced branded videos can cut through the noise—if they’re made right.

Hire a videographer in Edmonton who understands storytelling and brand identity, not just gear.


Final Thoughts

As the digital landscape continues to evolve, so should your content strategy. Great video content isn’t about going viral—it’s about being intentional, authentic, and useful.


At DC Brandon Films, we specialize in cinematic, high-impact video production tailored for businesses that want to stand out. From branded social media clips to compelling testimonials and ad-ready content, we’ve helped hundreds of companies in Edmonton bring their stories to life.

👉 Let’s create something beautiful together. Contact us today to plan your next video project.

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