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  • Writer's pictureDC Brandon

Why Brands Benefit from Being Vulnerable

Storytelling is a critical aspect of any successful brand. In today's competitive business environment, being honest and genuine in your brand's story is more important than ever. Customers want to feel like they are connecting with a real person or a real brand, not just a corporation with no personality. In this blog post, we will explore the importance of vulnerability in brand storytelling and highlight three examples of brands that were vulnerable with their storytelling, leading to improved sales, which will appeal to a broader audience.


To tell a good story, it must feel real and authentic to be trusted. Vulnerability allows us to connect with our audience on a deeper level by showing our human side. When brands are vulnerable in their storytelling, it allows customers to see that the brand is made up of real people with real emotions and struggles, just like them. It helps to build trust and loyalty, which are essential factors in driving sales.


One great example of a brand that was vulnerable with their storytelling is Ram Trucks. In their "Farmer" campaign, Ram Trucks paid tribute to American farmers and their hard work and dedication. The campaign was a massive success, with Ram Trucks' sales increasing by 23% in the first year of the campaign. By being vulnerable and authentic with their audience, Ram Trucks was able to connect with their customers on a deeper level and build trust.


"Farmer" has over 20 million views.





Another example of a brand that was vulnerable with their storytelling is Dick's Sporting Goods. In their "Sports Matter" campaign, Dick's Sporting Goods highlighted the importance of youth sports and the impact it has on children's lives. The campaign was a huge success, with Dick's Sporting Goods' sales increasing by 3% in the first year of the campaign. By being vulnerable and authentic with their audience, Dick's Sporting Goods was able to connect with their customers on an emotional level and inspire them to support youth sports.





A third example of a brand that was vulnerable with their storytelling is Airbnb. In their "Belong Anywhere" campaign, Airbnb highlighted the idea of "belonging" and how their platform helps people connect with others and feel at home. The campaign was a huge success, with Airbnb's sales increasing by 109% in the first year of the campaign. By being vulnerable and authentic with their audience, Airbnb was able to connect with their customers on a deeper level and inspire them to use their platform.


Being vulnerable and authentic in your brand's storytelling is critical in today's business world. Customers want to connect with real people and real brands, not just faceless corporations. By being vulnerable and authentic, brands can build trust, loyalty, and ultimately drive sales.


DC Brandon Films understands the importance of vulnerability in storytelling and has the expertise to balance the needs of the audience with the needs of the brand, ensuring that your brand's story is both genuine and effective.


We'd love to chat with you about your next commercial project.

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