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A Step-by-Step Guide to Planning Your Video Production in Edmonton

Updated: Jul 11, 2023


video production planning

Edmonton, with its rich history and vibrant culture, has become a hub for video production. Whether you're a business looking to create brand videos or a filmmaker working on your next project, planning your video production in Edmonton requires a systematic approach to ensure success. This guide provides a step-by-step breakdown of the process to help you navigate the world of video production in the city.


Step 1: Define Your Objective

Before anything else, you must clearly define your video's objective. What do you want to achieve with this video? Is it to promote a product or service, to tell a story, or to raise awareness about a cause? Defining your objective will guide the rest of the planning process.


target audience for commercial
Who is your target audience? What problem are they looking to solve?

Step 2: Identify Your Target Audience

Understanding who your video is for is just as important as knowing what it's about. Your target audience will influence every aspect of your video, from the script and tone to the distribution channels. So, take the time to research and define your audience. Pay very close attention to what your target audience wants. What problem are they looking to solve? Once you have identified this, you will have a good idea of where to go with positioning your company as a solution provider.

Step 3: Develop Your Budget

Although not the most fun thing to do in the world, if you want a great video, you are going to need to commit some budget to the project. Consider all possible costs, including a production team, equipment rentals, talent, location fees, and post-production. Be sure to allocate funds for unforeseen expenses as well. For more details on how to develop your budget, check out our brand videos page for insights on cost breakdowns. When you hire our team at DC Brandon Films, we provide you an easy to understand budget sheet that shows how much the video will cost. The best part is we take care of everything! We do concept development, script writing, pre production planning, crew booking, location booking, permits, talent auditions, production work, insurance, releases and everything in post production including story edit, sound design, music licenses, VO tracks, colour grading and rendering for any format needed!

Our goal is repeat business, so it's in our best interest to be transparent with costs and thorough with our effort to maximize value for your dollar.

Step 4: Write Your Script and Create a Storyboard

Once you have your objective, audience, and budget, it's time to start crafting your story. Write a script that aligns with your objectives and resonates with your audience. Then, create a storyboard to visualize each scene. This will serve as a guide during the filming process. Better yet, hire us to write a script for you! We've written and produced scripts for TV broadcast, YouTube ads, mini-documentaries and award-winning short films. Writing is the most crucial part of every video project so we'd love it if you'd trust our experienced hands with the script!



An experience production crew is key to your success.
An experience production crew is key to your success.


Step 5: Assemble Your Team

Video production is a collaborative effort. It always has been and always will be. Sure, there are famous YouTubers out there with massive audiences that make it seem like they do it alone, but don't be fooled - they have a team supporting their production. From the director and videographer to the editor and actors, each role is critical to the success of the project. If you need help assembling a team, consider hiring a professional Edmonton videographer or cinematographer from DC Brandon Films who can provide the necessary expertise.


location scouting for video projects is important
Location scouting is an important step in every video project.


Step 6: Choose Your Locations

The right location can enhance your video's visual appeal and contribute to the storytelling. Edmonton is home to many beautiful locations, and we've shot in most of them! We will help you scout potential sites that align with the script. Remember to factor in any necessary permits or fees into your budget.

Step 7: Schedule Your Shoots

Coordinating schedules can be one of the most challenging parts of video production. Ensure that all parties involved are available on the shooting days and that locations are booked. Consider the optimal time of day for lighting and other environmental factors.

Step 8: Gather Your Equipment

Ensure you have all the necessary equipment for the shoot. This includes cameras, lighting, sound equipment, and props. It's more time-consuming and expensive than you would imagine. On any given production, you may need a lot of different gear. If you're not sure what you need, DC Brandon Films offers Edmonton videographer services. Hire us to help you save both time and money!


pro video gear is important for your project looking premium.
Pro gear isn't just for show. 10 or 12 bit codecs and premium lenses make a huge difference in the feel of your video. The perceived quality of the production is a reflection on your brand.


Step 9: Shoot Your Video

With everything in place, it's time to shoot your video! It's important to try and follow your storyboard and script, but don't be afraid to make adjustments as needed. Some of the best shots are unplanned. A creative eye on set is the key to doing the right thing at the right time. Remember, the goal is to create a video that aligns with your objectives and resonates with your audience. Our experienced director and cinematographer will ensure your production days go smoothly.


da vinci resolve video editing and color grading suite
Sunset Films offers professional post-production editing and finishing.


Step 10: Post-Production

After shooting, it's time for editing. This is where your video really comes to life. Post-production involves editing the footage, adding music or sound effects, and fine-tuning color and lighting. For more complex projects, you might also include animation or special effects. At DC Brandon Films, we have been working in post-production for over a decade. We have a full sound library, Da Vinci Resolve editing suite and most importantly, the know-how required to make your project shine.

Step 11: Review and Refine

Once the initial editing is done, review the video. Look for any necessary changes or improvements. This is also a good time to get feedback from others. Once you've made all your revisions, you'll have the final version of your video.

Step 12: Distribution

Now that your video is complete, you need to share it with the world. The platforms you choose will depend on your target audience. Whether it's a TV commercial, social media post, or a feature on your website, ensure your video reaches your intended audience. If you're creating a TV commercial, our TV commercial production page might provide you with valuable insights.


If you need professional assistance with your video production in Edmonton, don't hesitate to contact us. At DC Brandon Films, we're passionate about bringing stories to life through high-quality video production. Let us help you make your vision a reality!

Remember, video production is an ongoing learning process. Each project is a new opportunity to hone your skills and create something truly remarkable. Whether you're an aspiring filmmaker or a business looking to leverage video for marketing, keep these steps in mind as you embark on your video production journey in Edmonton. Happy filming!

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