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  • Writer's pictureDC Brandon

The Power of Colour Grading: Painting Emotions and Stories

Updated: Jul 11, 2023

Fuji Velvia 100 color grading at DC Brandon Films
Rendering modern digital cameras with the classic feel of Fuji Velvia 100 is one of the joys of colour grading

The art of storytelling through video production relies on an array of visual elements, and one crucial factor that often goes unnoticed is colour grading. At DC Brandon Films, we understand the profound impact of this post-production process on the final product - whether that's TV commercials or corporate videos.

"Colour is a power which directly influences the soul." - Wassily Kandinsky. This quote from the famous abstract artist could not be more fitting when talking about colour grading in film. For decades, filmmakers have leveraged the emotive power of colour to impart meaning, mood, and tone, crafting a visual language that speaks to the viewer on a subconscious level.

We at DC Brandon Films take pride in our meticulous colour grading process. It's more than just a technical step in our post-production workflow; it's an essential element of our storytelling technique.

Sample frame shot digitally and converted to Kodak Vision 3 50D taken from my short film the The Revelation starring Quintin Kluczny (in frame)

Colour grading is to digital filmmaking what developing is to photography.

A well-executed colour grade not only enhances the visual appeal of your video but also reinforces your brand's identity. It's about creating a unified visual experience that echoes your brand values and communicates your message effectively. As one renowned colourist put it, "Colour is the finishing touch on everything."

Our team's attention to detail in the colour grading process has contributed to our success in creating award-winning content. We consistently strive to use colour grading to not only beautify the image but to evoke specific emotions and connections to the brand we're representing.

Edmonton film director and cinematographer DC Brandon
Film emulation was done from slog3 raw footage to match Fuji Velvia 100.

We can see the power of colour grading at work in our documentaries and how it enhances our storytelling capabilities. Careful grading ensures the visual narrative aligns with the storyline, and aids in guiding the viewer's emotional journey through the content.

"Colour grading is like the spice in the food; it enhances the taste." - Mark Toia, Cinematographer

No video is complete without the final touch of colour grading. Its power lies in the ability to subliminally convey meaning and set the emotional tone of the video, creating an immersive experience for viewers.

Dive deeper into the world of DC Brandon Films by checking out our blog or viewing our reel for a closer look at our work. And when you're ready to tell your story with us, get in touch and let us paint your vision into reality.

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