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What is Video Production vs Videography: an Edmonton Perspective

Updated: Jul 11, 2023


video production vs videography

As Edmonton's leading provider of film and video services, DC Brandon Films is often asked about the difference between video production and videography. In this blog post, we'll explore these two concepts and explain how they play into our range of services.


What is Video Production?

Video production is the process of producing video content, often with a heavy storytelling or marketing component. It shares similarities with filmmaking, but the main purpose is usually geared towards a business outcome like increased sales or leads. Commercials, YouTube ads, content marketing, brand videos and other higher end corporate video fall under the video production umbrella.


As the stakes are usually higher than in basic videography, video production projects also feature a much heavier emphasis on planning and the attention to detail is significantly higher. This process involves several stages including pre-production, production, and post-production. Budgets for video production in Edmonton can range from $2000 to $30 000.


At DC Brandon Films, we offer comprehensive video production services in Edmonton that cover all aspects of this process. From script writing and casting to filming and editing, we take care of everything, ensuring a seamless experience for our clients.


What is Videography?

While the terms are often used interchangeably, there's a fundamental difference between video production and videography. Videography, also known as event videography, often refers to capturing live events though sometimes simple video projects like talking head interviews are done by a videographer. A videographer is akin to a camera operator who records live events such as weddings, conferences, and performances, typically without much planning aside from basic coverage ideas.


There is usually no crew, and post-production is often a very simple process. The clients who hire videographers usually just want "highlights" videos made that are popular to share on company social media channels. With the rise in cheap camera gear, the barrier to entry has fallen dramatically and so there are hundreds of videographers in most cities. The budget for a videographer in Edmonton is usually between $700 and $3500.


We provide professional videography services in Edmonton, catering to various events and needs however we do not film weddings.


Diving Deeper into Video Production

Commercial Video Production

Commercial video production involves creating content primarily for advertising purposes. These are typically short videos that promote a product, service, or brand. At DC Brandon Films, our Edmonton TV commercial production services are designed to create compelling commercials that engage your target audience and encourage them to take action.


Corporate Video Production

Corporate video production, on the other hand, is more focused on the company itself, often used for training, presentations, or internal communication. Our corporate video production services in Edmonton are tailored to communicate your brand message effectively and professionally.


What is a Cinematographer?

In our experience, many first time clients are unsure about the difference between a videographer and a cinematographer. The truth is, they differ in many ways and both have their place in the world of moving image capture.


While a videographer often understands the ins and outs of camera operation and basic framing, lighting and movement principles, they do not cross the threshold between image capture and art. A cinematographer is a master of composition who paints with light and shadow and harnesses the power of colour theory to create moving images we often interpret as being"cinematic".


Cinematographers often work closely with directors and are responsible for managing the camera department, including AC's, gaffers, grips and more. Every conceivable detail in an image is thought through and accounted for both prior to and during production. If you've ever caught yourself saying "wow" when watching a movie or high end commercial, it's likely due to the skill of the cinematographer.


Our Edmonton cinematographer services ensure your video content is visually stunning and engaging, no matter the context. We have experience filming both narrative films and high end commercials.


Working to create the images you want

Understanding the difference between video production and videography can help you make informed decisions when it comes to your video needs but keep in mind the budget and brief often determine the final outcome of your project.


We suggest taking a good look at what you want to accomplish and then contact us for a consultation to help you achieve your goal. Whether you're looking for a videographer to capture your live event or a full-scale video production service, DC Brandon Films has you covered. We're committed to providing the Edmonton community with top-quality video services tailored to their needs. Get in touch with us today to learn more about how we can help you.

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